Online Casino Review
Go Large! That’s the SmartChoice motto for 888Casino. From the $300 cap on cash match deposit bonuses to the $1 million progressive jackpots on the Ultimate Genie slot, even the eye-watering $8,888,888 payout on the Pirate Millions slot, 888Casino thinks large.
888Casino in New Jersey is the US subsidiary of one of the world’s oldest and well-known online casino brands with players in over 176 countries. Founded in 1997, 888Casino is one of the forefathers of the online casino industry, and in November 2013 amassed their decades of experience from all over the world, and put it to good use here in New Jersey. 888Casino is the only operator/games developer to be live in all of three states in the United States that legally offer online casino and/or poker (Delaware, Nevada, New Jersey). In New Jersey, 888Casino has partnered with Caesars Entertainment offering 888Casino games also on Harrahscasino.com.
As the worldwide leader in the sector, we rightly expected a lot from this formidable operator, and so far the results have been mixed. Their decades of experience as the leading worldwide casino operator does not go unnoticed when reviewing their site. Their targeted bonuses, excellent payments and customers service as well as superior graphics and audio on proprietary games sets them apart of many of the other New Jersey casinos. Especially unique is their customizable casino floor, allowing you to bookmark your favorite games to create your very own lobby that remembers you when you return. 888Casino offers three variants of Roulette, including French Roulette so if you’re a Roulette lover, you have found your home. With the exception of Roulette, 888Casino’s game selection has been limited to date, offering only 21 slot games, none of which are the familiar titles available on the casino floor. Despite their current poor game variety, it is rumored that they will be adding some new and exciting new games in 2015. So, what they lack in game offering, they more than make up for in operational expertise. This makes 888Casino the SmartChoice pick for the ‘One to Watch’ for 2015.
Software: Cassava Ltd
29 Proprietary Slots
(6 Progressive Jackpots)
Smart Choice Likes
Decades Of Experience
888Casino is the most well-known casino brand in online gaming worldwide, and winner of many prestigious awards dedicated to operational excellence for online casino. 888Casino’s vast experience and operational savviness has made them the most formidable competitor in the sector. They have built and maintained their leadership position and are known best for operational know-how including bonuses, promotions, customer service, games, loyalty program etc. SmartChoice realizes that the New Jersey online casino market is still very young, and 888Casino has the additional hurdle of not being a local household name. Yet when we look to their European site which has had the benefit of 15 years of experience, we can easily see what 888 is capable of with a little time. Don’t disregard this site because it lacks well some known slot titles, that’s easily fixable.
Superior Personalized User Expierence
With experience comes knowledge. 888Casino certainly offers players an experience that is unparalleled. From the moment you sign-on, you will notice the difference. The sleek lobby offers hi-resolution graphics with ‘tab’ like functionality similar to a browser for easy navigation. Even better, the customized lobby allows you bookmark your favorite games. Tired of hunting and checking for your favorite games. Problem solved! Just ‘Favorite’ those games you enjoy most and you will have your own customized lobby that you can save for the next time you log back in. Forget to bookmark the game? All sorted. The site will actually remember the games you frequented most and place them at the bottom of your lobby. Pretty clever!
Easy To User Promotions With High Matching Limits
888 Casino (and its sister site Harrahscasino.com) is the only casino that actually integrates the promotion directly into the deposit screen. It’s easy and certainly reduces the chances for mistakes. The SmartChoice motto for 888 Casino has been Go Large and that’s what you will find here. 888 Casino offers caps on their bonuses that typically reach $300. You will only find $300 or more on a few sites in New Jersey so take advantage! While the associated wagering requirement are also high, this is commensurate with the high reward. If you like to play large, then you will like it here. This is especially true for high roller Slot players as Slots earn 10x the amount toward the wagering requirements to release the free play bonus winnings than Blackjack and Video Poker.
SCORE 9.2 / 10
888Casino is the SmartChoice’ pick for ‘One to Watch’. We like to think of 888Casino as the dark horse in the race that may start slow out of the gate, but is well positioned to make it up in a sprint to the finish line. Their slick design, excellent graphics and customizable lobby all have the makings of a great casino. Currently, their game choice has been sparse. But their targeted bonuses and promotions re aimed at high roller Slot and skilled blackjack players who mainly play on a PC.
888Casino has a great reputation outside the United States in markets that don’t prohibit online wagering, and we believe we will also have the same fantastic experience in here the US. Not many people remember, they were once the powerhouse online casino in the United States prior to the online gaming ban in 2006. Returning to the US market only within the past year, 888Casino is only now getting their feet wet. During this first critical, it was obvious the majority of their initial focus was on poker as well as catering to 6 other brands in the US for which they are responsible for supplying their games. We believe 888Casino’s own site has suffered a little while they are begin to feel their oats and sink their feet firmly back onto US soil.
SCORE 9.5 / 10
Easily one of 888’s biggest asset, site navigation and functionality creates a completely unique experience to for players. Starting with the registration process to log-on, the process is simple and intuitive. Customizable lobby for quick access to games, tabular navigation similar browser tabs and sleek lobby design demonstrate 888Casino’s decades of experience. There are a few little glitches such as difficulty finding customer service, extremely limited functionality on desktop/laptop outside New Jersey and requiring nine digit social security, but these can easily be fixed.
Upon registration or log-in, a separate dedicated page is launched which is great for many players but admittedly can be annoying for some. The simple to use interface has been tweaked over many of years to create the optimal registration experience. One shortcoming in the registration process is the asking for all nine digits of the player’s social security number. It’s an invasive ask but something that is required as part of the Federal government’s Patriot Act passed over a decade ago. While we cannot fault 888Casino for this, it cannot go unnoticed that they, along with the vast majority of casinos in New Jersey, are still asking for all nine digits, when we know it is possible to just ask for four digits (seen on Tropicana Casino and Virgin Casino).
Leveraging almost two decades of experience, 888Casino has spent ample resources redesigning the site navigation to optimize the player journey. The simple yet sleek lobby allows for complete customization by the player. All you have to do is a simply drag and drop the game tiles into the ‘My Favorites’ boxes.
Bookmarking your favorite games allows for quick access which is permanently saved for when you sign back in at a later date. If you don’t want to create your own lobby, no problem. The default lobby features your most recent and frequented games for quick and easy access. It’s both clever and effective!
The site is built in tabular form (similar to a web browser), so each time you drill down off of the lobby, a new tab opens up to the right. While surfing around, you can continue to add tabs or easily close any tab by clicking the ‘X’ on the top of the tab. Another great feature is the ease of finding cashier off of the main lobby page sporting a bright bold red button.
Another great feature is ability to view the list of games in either Grid View, which features the games in graphical form (default view) or list view (below) which shares more information about each of the games including minimum, maximum, jackpots, pay lines etc.
888 has one of the most-well development, complete and insightful FAQs for answering questions as efficiently as possible. Which is why they probably make the contact details for customer service, which is only located in the cashier, so difficult to find.
Limited Accessibility Outside New Jersey
If you happen to be outside of the state borders, you can only really access your account via the mobile app. Despite numerous messages on the website saying you can deposit while outside of the state, actually you can’t on a desktop/laptop but you can on the mobile app. If on a PC, the only activity you can do while outside of New Jersey is withdraw; however, on the mobile app you can deposit, view account and even view play history. Kind of silly that you can’t do this on the website, but it’s something that is easily fixed.
Overall, this site offers great navigation that demonstrates 888Casino’s decades of experience. A few little glitches exist, but could be fixed very easily.